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Your intelligent marketing team for Arabic stores

From your product to a campaign.From its results to your next move.

Khayal brings product understanding, campaign planning and ad preparation into one flow. Review the outputs before execution, then use the campaign results to decide what to test next.

See a sample campaign

Explore the Noor example, or share your store details to request a trial with the team.

A purple fragrance bottle among violet flowers, with natural light showing the product details.
An Arabic food post with shawarma sandwiches on a wooden board against a city background.
A green gemstone ring on a hand under water, with light reflections and clear jewelry details.
Sparkling drink cans around bold typography on a purple background, preserving the original post design.
An Arabic special-offer post for hair care products on a green background, with the price from the original design.
Three donuts with different toppings in a pink post showing the full product details.
  • Campaign outputs
  • Review before execution
  • Learning for the next campaign

The challenge and the difference

Your time goes into coordination. Your results need a decision.

Between preparing content, keeping track of tools and reading the numbers, every campaign becomes a new project. Khayal brings its steps into one clear flow, from the product to the next decision.

  • Your campaign is scattered across tools

    Product information, ideas, copy and design need constant coordination.

    Your campaign in one place

    From understanding your product to campaign angles, images and videos, all in one flow.

  • Revisions get lost in messages

    It is hard to track feedback and know which version is ready for approval.

    Clear review before execution

    Review each output, add your feedback and approve the version that works for you.

  • The numbers need a next step

    Campaign results alone do not explain what to change or test next.

    A decision for your next campaign

    Connect results to clear learning that helps you decide what to test in your next campaign.

See how a Noor campaign comes together.

From understanding the product to creating and reviewing ads, then learning for the next campaign.

Brand
Noor Beauty
Goal
Sales
Market
Saudi Arabia
Demo budget
SAR 1,500

The illustrative ad budget is separate from the Khayal subscription.

Noor is an illustrative demo. These interactions do not publish a campaign or spend money.

  1. Understand the product

    A clear picture of the product, audience, market and goal.

    Existing product preview: the blue Noor perfume bottle
    Product
    Noor perfume
    Audience
    Women aged 20–35 in Saudi Arabia
    Market
    Saudi Arabia
    Goal
    Sales

  2. Plan the campaign

    Compare an everyday routine message with a gifting message.

    Test an everyday routine message against a gifting message for Noor perfume.

    A personal everyday experience

    «ليش أختار عطر Noor ليومي؟»

    A gift for special occasions

    «عطر Noor.. هدية للمناسبة الجاية؟»

    The demo audience is women aged 20–35 in Saudi Arabia. Everyday use connects the perfume to a routine; gifting positions it for occasions. Compare both rather than assume a winner.

  3. Create the ads

    Three image concepts and a filming script, ready for review.

    عطر يشبه يومك.

    Type
    Image ad preview
    Angle
    A personal everyday experience
    Hook
    ليش أختار عطر Noor ليومي؟
    Review this output

    هدية للمناسبات

    Type
    Image ad preview
    Angle
    A gift for special occasions
    Hook
    عطر Noor.. هدية للمناسبة الجاية؟
    Review this output

    تفصيل صغير. إحساس مختلف.

    Type
    Image preview and video script
    Angle
    A personal everyday experience
    Hook
    تفصيل واحد غيّر روتين عطري.
    Video script — 20 seconds

    Angle: A personal everyday experience

    A script ready for filming.

    0–3ث · تفصيل واحد غيّر روتين عطري.

    3–8ث · كل صباح، أحب أختار تفصيلًا يعبر عنّي.

    8–14ث · عطر Noor من نور بيوتي؛ اكتشفيه.

    14–20ث · شاهدي تفاصيل عطر Noor في المتجر.

    A filming script; no finished video file is available.

    Review this output

  4. Review and approve

    Choose an output, approve it or leave a revision note.

    ليش أختار عطر Noor ليومي؟

    Angle: A personal everyday experience

  5. Learn for the next campaign

    After execution and once results are available, decide what to test next.

    A personal everyday experience1.2%CTR
    A gift for special occasions1.8%CTR
    Demo result
    The gifting ad attracted more interest in the illustrative data.
    Learning
    The gifting message warrants another test.
    Suggested change
    Create two gifting variants and test them against the previous message.

    Illustrative click-through rates; they do not prove sales or guarantee future results.

From results to the next decision

Your next campaign starts with what you learned.

Khayal reads your campaign results, shows what deserves another test, then uses that knowledge to prepare the next campaign's proposal.

Noor perfume campaign memory

Illustrative data for the Noor campaign

Comparing two ads from the Noor campaign

Test figures, not customer results.

Ad and angleImpressionsClicksClick-through rate
First adA personal everyday experience10,0001201.2%
Second adA gift for special occasions10,0001801.8%

First ad · A personal everyday experience

Impressions
10,000
Clicks
120
Click-through rate
1.2%

Second ad · A gift for special occasions

Impressions
10,000
Clicks
180
Click-through rate
1.8%

Purchase data: not available in this example.

  1. What we saw

    The gifting ad had a higher click-through rate in the example data.

  2. What we infer

    A hypothesis to test

    The gifting angle deserves another test. Click data alone does not prove more sales.

  3. What do we test next?

    Prepare two new gifting variants and compare them with the everyday-use ad, tracking purchases once that data is available.

The tested angle, the performance measure and the limits of the conclusion are saved to guide the next proposal.

Reading and saving your own store's results is still coming.

Ads made for Arab markets

The same product. A message closer to your audience.

Dialect is part of the ad. Khayal adapts the message, the buying occasion and how the product is presented to the market, the audience and your brand's tone.

Two illustrative ad directions for Noor perfume, assuming different audiences and buying occasions. They are not market research or performance test results.

Saudi Arabia — a gift for someone close.

Example context
Someone looking for a gift for a person close to them.

«محتار وش تهدي شخص يعزّ عليك؟»

«خلّ عطر Noor ضمن خياراتك لهدية تعبّر عن اهتمامك.»

Angle
What a gift means, and the care in choosing it.
Suggested visual direction
The bottle in a gift-wrapping scene, with warm light and a composition focused on the moment of choosing.

Call to action«اكتشف عطر Noor»

Jordan — a perfume for every day.

Example context
Someone exploring a perfume for everyday use.

«بتدوّر على عطر ليومك؟»

«تعرّف على عطر Noor، وشوف إذا بناسب ذوقك.»

Angle
A personal choice within the daily routine.
Suggested visual direction
The bottle in a getting-ready-for-the-day scene, with a simple composition focused on the product.

Call to action«تعرّف على عطر Noor»

Market, audience, buying occasion and brand tone: inputs that guide the ad before it is made.

Your data, your control

Your information in one place. The decision stays yours.

Start with your product information, and add your campaign results to guide the next step. Once connections are enabled, store and ad account data help Khayal understand the product and read performance.

Available in this preview

Input and CSV preview in the app preview; the Noor review is in the “Review and approve” stage on this page.

  • Product information

    In preview

    Enter the details to explore the campaign flow.

  • CSV preview

    In preview

    See your file's data inside the preview.

  • Noor output review

    In preview

    Try approving and adding a revision note inside the example.

Coming integrations

Direct connections to your store and ad account aren't enabled yet.

  • Shopify

    Coming

    Bring in product information from your store.

  • Meta Ads

    Coming

    Read your campaigns' performance from your ad account.

Review the outputs before they are used. The Noor demo doesn't publish an ad or spend from your account.

Start with Khayal

Let's start with a product from your store.

Request a trial for your store, and agree the campaign goal and the scope of the outputs with the team before starting.

  1. Share your store

    Send the link to your store or business account.

  2. We agree the trial's scope

    We agree the product, goal, outputs, cost and duration.

  3. You review the outputs

    Review what was prepared, and set the changes you need within the agreed scope.

Sending a request needs no payment. The trial's details and cost are agreed before starting.

FAQ

Everything you need to know before you start.

What does Khayal do?

The Noor example shows a flow that brings together understanding the product, planning the campaign, and preparing and reviewing the outputs, then uses illustrative performance data to guide the next campaign's proposal. Reading your own store's results and saving what they teach is coming.

What do I get in my store trial?

The scope of the outputs is agreed with the team before starting. The Noor example shows how the work goes; it isn't a fixed package or a commitment to a set number of outputs.

Do I need to connect my store or ad account?

You don't need to connect any account to explore the Noor example or open the trial request form. What your store trial needs is agreed with the team.

Does Khayal publish ads automatically?

The Noor preview doesn't publish ads or spend from your account. The scope of execution and the approvals for any real trial are agreed before starting.

What does it cost? Does it include the ad budget?

The trial's cost depends on its scope and is agreed before starting. Any ad spend budget is set out separately.

What happens after I send a request?

Once your request has arrived, the team contacts you on the WhatsApp number you entered to agree the details.

Start with Khayal

Your product is the starting point.

Share your store with us, and agree with the team how to start your first trial with Khayal.

See the Noor campaign